Who I Am

Aloha! My name is Tiea (pronounced tee-yuhh) and I am the woman behind Ambitiously Her! I am from Hilo, Hawai'i located on the Big Island and this is where my small business is based.

My journey into cosmetics was unexpected, to say the least. Until then, my focus had been on crafting artisan soaps and luxurious skin care products tailored precisely to my needs, the preferences of my close circle, and as gifts. But fate had something else in store for me, unraveling a shocking truth that altered the course of my creative path.

Did you know...

In a profound moment of realization, I discovered that our bodies unknowingly absorb countless chemicals every day, inundating us without respite. It was disheartening to realize that makeup, an integral part of our beauty rituals, stood as one of the primary culprits behind this continuous onslaught. This newfound knowledge ignited a fierce indignation within me and an unwavering determination to make things right, not just for myself but also to enlighten others about the urgent need for improvement.

I was shocked by...

As I delved deeper into the captivating world of cosmetics, I was horrified to uncover the grim reality of animal cruelty perpetuated by major beauty brands. Despite the availability of compassionate alternatives, these renowned names continued to subject innocent creatures to inhumane testing practices. The callousness of it all struck a dissonant chord in my soul, leaving me astonished and fueling my fervent resolve to bring about change.

In my journey...

My journey began a few years ago, a personal odyssey filled with challenges and lessons, as I dedicated myself to creating a makeup line that aligns with my unwavering principles. Every day, I sought enlightenment, eagerly absorbing the latest discoveries in cosmetic chemistry. Combining artistry and science, my aspiration is to bring forth a realm of luxury and indulgence where ethical responsibility and unwavering opulence exist in perfect harmony. Join me on this inspiring path and let us create a world of beauty that transcends boundaries and ignites the spark of inspiration within you.

her core values

Her Na Waiwai

Ho'ohanohano (integrity and honor)

At the heart of my business, I uphold the values of distinction, honor, and integrity. I strive to maintain the highest standards of professionalism, honesty, and ethical conduct in every aspect of my work. This commitment sets the foundation for building trust and creating meaningful relationships with my customers and community.

Ho'ohana (purposeful work)

I believe in the power of intention and purpose in everything I create. With meticulous attention to detail, I formulate and package my eyeshadows in small batches, ensuring the highest quality control and minimizing waste. Each product is a reflection of my passion for crafting exceptional beauty products that surpass expectations.

Lokahi (togetherness and harmony)

Rooted in my native Hawaiian ancestry, culture, and home, I take pride in sharing the beauty and richness of Hawaii through my collections. As a part of my commitment to community and growth, I offer my customers and subscribers an insider's look into the creation process, sustainable choices I've made, insights for aspiring entrepreneurs, and tutorials and tips to make the most of my products. Together, we embrace the spirit of aloha and celebrate the fusion of beauty, culture, and personal growth.

Her Wahi Hana


I invite you to my Wahi Hana (my work shop) where I'll personally guide you through my work process and show you how I bring my core values to life. It's an immersive experience where we'll dive deep into my methods, ensuring that you gain valuable insights and witness firsthand how I deliver on my promises.

Collapsible content

Unveiling Paradise: The Inspiration for Intentional Collections:

Welcome to my exclusive video series where I invite you to embark on a captivating journey through the breathtaking landscapes of Hawaii. Join me as I explore the lush rainforests, vibrant flowers, and stunning coastlines that inspire the alluring color stories for my future eyeshadow palette releases. Discover the magic of how Hawaii's natural beauty intertwines with my creative process, and gain an insider's perspective on how I curate captivating palettes that capture the essence of paradise.

Thoughtful Curation: A Deep Dive into Formulation and Packaging

Step behind the scenes with me in this insightful video series, where I bring transparency and authenticity to the forefront of eyeshadow formulation. I'll take you through the meticulous process of crafting each shade, revealing the thoughtfully selected ingredients and trusted suppliers that contribute to the exceptional quality of my eyeshadows. Gain a deeper understanding of how I prioritize transparency and uphold my commitment to integrity, sustainability, and creating products that surpass your expectations.

Crafting Elegance: The Art of Minimalist Luxury Packaging

In this captivating video series, I invite you into the world of creating magical moments that begin the minute you receive your eyeshadow palette. Witness the attention to detail, the luxurious packaging design, and the thoughtful elements that elevate your unboxing experience into a cherished memory. Discover how I infuse the essence of Hawaiian culture and the spirit of aloha into every step, ensuring that each unboxing brings joy, excitement, and a touch of wonder.

Artistry Unleashed: Beauty Tutorials and Transformations

Imagine us sitting together, like best friends or sisters, sipping our favorite drinks, as I spill all the insider knowledge I've gained from my own beauty adventure. From beginner-friendly tutorials to genius color combinations, I'm here to help you unlock your inner artist and confidently express your unique beauty. Let's dive into the world of easy-to-follow tutorials, where I'll break down each step and share my tried-and-true techniques, so you can rock beautiful eyeshadow looks with ease. Get ready to shine, beautiful, because with me by your side, you're about to become a master of effortless eyeshadow artistry!

Let's Connect