Part 4: Packaging (Product & Unboxing)
I don't think I could stress enough how important it was for us to be able to create a memorable unboxing experience with packaging that could be more than just thrown in the trash. Because, let's be real, that's usually where it ends up if it's only purpose is to look pretty.
The Paper Tube - Serving not only as a beautiful protective case during shipping, it is made out of eco friendly recycled materials. Where some green companies use kraft paper tubes, we chose matte black, as it makes this packaging style so different and so elegant compared to any other brand out there. You could even use it as a beautiful case for your brushes or go as far as to use to plant seeds in your garden.
The Velvet Bag - Velvet bags are elegant and simple packaging commonly used for jewelry, collectible items, and luxurious gifts. There were no other options when it came to this choice. Organza, who is she? The Velvet Bag was meant to carry your eyeshadows in style!
The Product Packaging
If you follow me on Instagram, you know that I recently did a Poll to find out which would be more important to you in product packaging - Glass or Plastic?
You're probably thinking - why would this even be a question? Well, let's un-bag this for a second...
This excerpt is from The Cary Company- you can click the image above to read the entire article.
Not only is glass more epensive to ship, it also costs more to produce primarily due to the amount of heat required during production. Glass manufacturing is energy-intensive accounting for 1% of total industrial energy use in an Energy Information Administration (EIA) survey of the manufacturing sector. Natural gas fuels most of this energy.
The melting point of plastic is much lower than glass, requiring less energy during production. With new technology developments in plastic molding, manufacturing plastic containers has become even more affordable. At one point, producing new plastic was even cheaper than recycling it. Economically plastic exceeds glass in terms of both production and shipping.
Although glass may take more energy to produce and ship, it is 100% recyclable meaning that each time glass is recycled, the resulting product has no loss of quality. Glass can also be reused as it can be washed and sterilized. Most plastic can be recycled, but it can degrade each cycle. This means that when you recycle a plastic bottle, it typically is not used to make another bottle and instead is used for synthetic clothing or carpets. This process is often called “downcycling.”
So what does this all mean for our Collection's packaging?
It means that even though it may cost more upfront- whether its making of the glass pots or the shipping of it, in the long run, glass is better for the environment and your health. That sounds like a win!
Pictured above is the prototype plastic pot - it is not being used in this collection.