Process of Creating, pt 4

Part 4: Packaging (Product & Unboxing)

Unboxing

I don't think I could stress enough how important it was for us to be able to create a memorable unboxing experience with packaging that could be more than just thrown in the trash. Because, let's be real, that's usually where it ends up if it's only purpose is to look pretty.

The Paper Tube - eco friendly and doubles as a beautiful container for you eye brushes

The Paper Tube - Serving not only as a beautiful protective case during shipping, it is made out of eco friendly recycled materials.  Where some green companies use kraft paper tubes, we chose matte black, as it makes this packaging style so different and so elegant compared to any other brand out there. You could even use it as a beautiful case for your brushes or go as far as to use to plant seeds in your garden.

The Satin Ribbon - a simple embellishment and doubles as a hair tie.

The Satin Ribbon - This one took a little more time to thoroughly research the type of fabric to use for our ribbon. It may be common knowledge that Satin, just like Silk, supports healthy skin and hair when used as a pillowcase. Satin fabric is so closely woven that it disperses body heat when touched because of the surface to surface dynamics causing it to feel cool to the touch. With that being said, though our Satin Ribbon is a decorative touch to our packaging, it could beneficially double as a hair tie.
The Velvet Pouch - An elegant bag to carry your collectibles and luxury pieces

 The Velvet Bag - Velvet bags are elegant and simple packaging commonly used for jewelry, collectible items, and luxurious gifts. There were no other options when it came to this choice. Organza, who is she? The Velvet Bag was meant to carry your eyeshadows in style!

 

 

 The Product Packaging 

If you follow me on Instagram, you know that I recently did a Poll to find out which would be more important to you in product packaging - Glass or Plastic? 

You're probably thinking - why would this even be a question? Well, let's un-bag this for a second...

The Cary Company - https://www.thecarycompany.com/insights/articles/glass-vs-plastic-packaging

This excerpt is from The Cary Company- you can click the image above to read the entire article.

Not only is glass more epensive to ship, it also costs more to produce primarily due to the amount of heat required during production. Glass manufacturing is energy-intensive accounting for 1% of total industrial energy use in an Energy Information Administration (EIA) survey of the manufacturing sector. Natural gas fuels most of this energy.

The melting point of plastic is much lower than glass, requiring less energy during production. With new technology developments in plastic molding, manufacturing plastic containers has become even more affordable. At one point, producing new plastic was even cheaper than recycling it. Economically plastic exceeds glass in terms of both production and shipping.

 Although glass may take more energy to produce and ship, it is 100% recyclable meaning that each time glass is recycled, the resulting product has no loss of quality. Glass can also be reused as it can be washed and sterilized. Most plastic can be recycled, but it can degrade each cycle. This means that when you recycle a plastic bottle, it typically is not used to make another bottle and instead is used for synthetic clothing or carpets. This process is often called “downcycling.”

So what does this all mean for our Collection's packaging?

It means that even though it may cost more upfront- whether its making of the glass pots or the shipping of it, in the long run, glass is better for the environment and your health. That sounds like a win!

Platic Pot - the prototype to our product packaging

Pictured above is the prototype plastic pot - it is not being used in this collection.