Process of Creating, pt 4
Process of Creating, pt 3
Process of Creating, pt 2
Creating the Collection, Part 2. Product Concept / Design Planning
You would think that creating a collection would simply be putting together a color theme and then picking out packaging. It's not to say that that is not part of it, but there are a couple other details that come before that..
Process of Creating, pt 1
"What do you want to manifest in 2021? And if it were a color, what would it look like?"
This was the question that we asked when deciding on a color story for our collab.
Every new collection or release should be more than just "yay I made a new color". There should be some sort of deeper meaning, some sort of resonating feeling. It's not about making a product to sell, it's about you-the people in my tribe and your reason for connecting with me in the first place.